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Product photography session for the e-commerce industry
Professional product photoshoot of a pressure washer for e-commerce
In recent weeks, we had the opportunity to carry out a complete photoshoot for a new pressure washer for one of our clients. The work included not only traditional packshot photographs showing the product in all its glory, but also infographics illustrating its key features and technical specifications. The main goal of the session was to create materials that would be perfect for use in an online store, on sales platforms, and in advertising campaigns.
Photographing this type of machinery requires precision, proper lighting, and attention to capturing structural details. A pressure washer—with its shape, plastic texture, and numerous additional components—is an interesting example of a product that can greatly benefit from a well-thought-out visual presentation.
How did we execute the packshot session?
In product photography, using a neutral background and proper lighting is essential — not only to emphasize the shape of the object but also to accurately reproduce its color. The pressure washer features both matte and glossy surfaces, which made it crucial to precisely position the softboxes to avoid unwanted reflections and unattractive glare.
During the session, we focused on several key elements:
- Accurate color reproduction — in e-commerce, ensuring true-to-life colors is essential.
- Highlighting build quality — well-lit, detailed close-ups convey the product’s solid workmanship.
- Shots from multiple angles — online customers cannot touch the product, so photos must present it as comprehensively as possible.
- Proportions and form — the washer has a distinctive shape, so we made sure it looked stable, clear, and visually balanced.
The result? A series of clean, elegant packshots suitable for both product pages and promotional materials.
Infographics – a way to quickly present product features
The second part of the project involved creating a set of infographics that visually illustrate the key features of the pressure washer: its power, operating pressure, accessory set, grip comfort, and cable length. Infographics play an important role on modern sales platforms — they allow customers to quickly understand the value of the device and make purchase decisions more easily.
At Snapshot Studio, we ensure that every infographic is:
- clear and easy to read,
- consistent with the brand’s visual identity,
- aesthetically crafted and modern,
- adapted to the requirements of e-commerce platforms (e.g., Allegro, Amazon).
This combination of packshot photography and infographics significantly boosts conversion rates on product pages and enhances the overall brand image.
What to pay attention to when photographing equipment for e-commerce?
Product photography for online stores is based on consistent principles that have a real impact on sales. During the pressure washer photoshoot, we were once again reminded how crucial the basic rules are — rules that many sellers often overlook.
Key elements of effective product photography:
- Uniform lighting – Uneven light or overly strong shadows can reduce the professional appearance of the photo. In e-commerce, clean framing and consistency between shots are essential.
- Perfect white or neutral background – Most sales platforms require a uniform background (#FFFFFF), and online stores also appreciate aesthetics and minimalism.
- Clarity of key components – All important functional elements — handles, nozzles, connectors — should be clearly visible. Customers want to see essential details.
- Color accuracy matching the real product – Incorrect color reproduction often results in returns and negative reviews.
- Variety of shots – Front, back, sides, details, close-ups, and full views — missing any of these can reduce customer trust.
- Aesthetic presentation of accessories – Pressure washer sets include many components, so each should be photographed in an orderly and clear manner.
Why are product photos crucial in online retail?
In a traditional store, customers can touch the product, assess its weight, functions, and texture. In online shopping, photographs take over the role of the sales assistant. They must provide all essential information and make a strong first impression.Analyses show that high-quality photos:
- increase the time users spend on a product page,- reduce the number of returns,- improve the perceived quality of the brand,- raise conversion rates by several dozen percent.Professional product photography is an investment that quickly pays off — especially in the home appliances, electronics, and tools sectors.
Want a similar photoshoot for your product? We’d love to work with you!
If you're looking for a studio to create product photos, packshots, lifestyle shots, or infographics — you’ve come to the right place. Snapshot Studio focuses on detail, precision, and aesthetics, which shape the professional image of your brand and genuinely contribute to increased online sales.Get in touch with us, share details about your product, and we’ll prepare an offer tailored to your expectations. We’d be happy to create a photoshoot together that highlights all the advantages of your equipment and makes it stand out from the competition.
#zdjęcia produktowe#packshot#fotografia produktowa#zdjęcia na białym tle#ecommerce#Amazon#Allegro