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Product photography or 3D product visualisation?Product photography or 3D product visualisation? These are two techniques that play a key role in presenting products to potential consumers. In today's competitive marketplace, companies are striving to catch the attention of customers and stand out from the competition. While traditional product photography has ...

What is 3D rendering?         It is the process of transforming 3D data into finished, realistic images or animations. Its importance in today's technology is huge and growing. Formerly associated mainly with computer graphics, it has now moved beyond this to become ubiquitous in the film industry, video ...

They say a picture is worth a thousand words, but what if that picture could be worth a thousand sales? So, let's introduce packshots. What is it and what does it actually mean? Well, it's a crucial tool for companies that want to showcase their products in the most captivating ...

Product photos that make You instantly want to have them all? That's how professional product photography works. What is it, and why does it evoke such fascination? Well, these extraordinary images don't happen by chance. They are the result of the work of experienced professionals who present products ...

WHAT IS A LIFESTYLE PHOTO ABOUT?Lifestyle is associated with social status, the work we do, the clothes we wear, the possessions we own and the principles we live by every day. It is usually associated with the good parts of life that we all aspire to. Lifestyle photography attracts photographers ...

STANDARD, PREMIUM OR RENDER? WHY SHOULD YOU CARE ABOUT THE QUALITY OF THE PHOTO? We will find out why you should use high-quality photographs in your online store by answering a few key questions: ...

How do good photos translate into product sales?The use of high-quality professional product photography in online stores is having an increasing impact on sales results. The prerequisite is that the photos are attractive and compelling to the audience. Why is this so important? Our brains process images 60,000 times faster ...