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Professional packshot session of a bartending set
Product photography on a bright background is a key aspect of effective e-commerce sales. At Snapshot Studio, we regularly carry out packshot sessions for companies from various sectors, and we recently had the opportunity to work with an elegant cocktail-making set. Such products require special care — their shiny surfaces, metal finishes, diverse textures, and fine details make photographing them a real challenge. Below, we share a few tips and explain what we pay particular attention to during professional shoots.
1. Controlling reflections and glare
2. Maintaining proportions and a realistic appearance
3. Thorough product preparation
What should you pay attention to when photographing a cocktail set?
Cocktail sets usually consist of various parts, such as a shaker, strainer, jigger, tongs, muddler, bar spoon, and sometimes additional accessories. Each of these elements requires a slightly different approach.
1. Controlling reflections and glare
Metal surfaces act like mirrors — they reflect everything around them. To achieve clean and aesthetically pleasing photos, it is essential to use proper lighting with softboxes and reflectors, and to carefully manage what appears in their surroundings. At Snapshot Studio, we use techniques that create soft, pleasant light that highlights the contours and texture of the metal while eliminating unwanted reflections.
2. Maintaining proportions and a realistic appearance
Customers make purchasing decisions mainly based on what they see, but it is equally important that the product matches reality. Distortions caused by incorrect perspective can lead to customer disappointment. Therefore, we use appropriate focal lengths, tripods, and light meters to achieve a natural look and accurately reproduced proportions.
3. Thorough product preparation
Cocktail sets often have glossy finishes that easily collect fingerprints. Each component is carefully cleaned before shooting and degreased if necessary. As a result, the final images are clear and free of imperfections.
What is essential in packshot photography for e-commerce?
White-background photos are a standard in online stores — they allow products to be presented clearly and consistently, fitting into the unified aesthetic of the shop. However, the fact that they are “on a white background” doesn’t mean they can be created in just any way. In e-commerce, quality, consistency, and technical accuracy are crucial.
Key elements of effective e-commerce photography:
- Consistent, perfectly white background — compliant with the requirements of sales platforms (Amazon, Allegro, Etsy).
- Stable perspective and product placement — essential to ensure that a collection looks cohesive and professional.
- High resolution and sharpness — details should remain clear even when zoomed in.
- Color accuracy — incorrect color reproduction increases the risk of returns.
- Top-quality retouching — removing dust, scratches, reflections, and other imperfections.
These factors ensure that the photos not only look appealing but also sell effectively — they boost conversion rates and build trust in the brand.
Why is it worth doing your packshot session at Snapshot Studio?
When working with demanding products such as bartending sets, we take an individual approach and maintain full control over every stage of production. We offer:
- a professional studio with modern lighting,
- flawless photo retouching,
- experience in photographing metals and glossy objects,
- fast turnaround times,
- the possibility of creating styled or arranged product photos.
Want to create a professional photoshoot for your products?
Get in touch with us! If you need packshot photos, lifestyle photography, 360° packshots, or catalogue images — Snapshot Studio will be happy to organize a session that stands out in quality and helps you increase sales.Write to us and tell us about your products, and we’ll suggest the best way to plan and carry out a complete photoshoot. Together, we will create images that highlight the character of your brand and captivate your customers.
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