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Emporio Armani - Ghost photos of the new collection. Who is clothing photography for?
We recently had the great pleasure of realising a photo shoot for Emporio Armani products. All the photographs were taken using ghost photography technology - on a so-called invisible mannequin. You can find out more about how these photos are created in our previous post, which I of course invite you to read!
In this post, however, I would like to address the question of who professional garment photography is really for and is it worth investing in? The first thought that comes to mind is - for large online (and stationary) shops operating on a large financial base and budget. It is hard to disagree with this. Of course, all the big fashion brands have a wide range of garment images realised by various methods (e.g. ghost photo, flat photos or expensive photos on a model / model). Nevertheless, even companies with smaller budgets should have their garment photos realised in a photographic studio. The realisation of photos on an invisible mannequin does not require a large financial outlay (with us, ghost photos start from as little as 35PLN each!):)
An example of the realisation of a ghost photo:
The customer, when looking for the product he is interested in on the Internet in the broadest sense (web shop / auction), first checks the photos. This is an undeniable fact and applies to all types of products (small and large, cheap and expensive). Therefore, when starting to sell, e.g. on Allegro - even a small collection (consisting of just a few products), it is worth considering investing in professional photos. The most cost-effective solution are photos taken on a flat surface, followed by photos taken on a hanger, then ghost photos and of course - the most expensive - photos taken on a model (just hiring a professional model involves more money). Nevertheless, such an investment - always pays off! Keep in mind that it is the photos that have the biggest impact on sales, especially in the fashion industry - i.e. where there is no need for an extensive description of the product being sold (as is the case, for example, in the electronics industry). This is where pictures always play the first fiddle.
Clothing photography is also aimed at those who promote (and of course sell) their products/brand through social media. Here, the leader will of course be Instagram and Facebook. According to data from shopify.com, the increase in orders via FB was 129% and Instagram 122% in one year! In order to make the most of this potential and to break through the ever-faster growing competition - it is worth highlighting your products with unconventional and brand-specific photos.
Another "target group" are designers and designers who create unique and unrepeatable creations. Made-to-measure garments are usually presented on a model in specially prepared arrangements. Characteristic lookbooks containing a set of fashion and packshot photos (on a white background) are prepared for the collection.
The last field of exploitation I would like to highlight is catalogues and trade magazines. When using product photography in catalogues, it is very important to maintain the repeatability of the shots. For fashion and catalogue photography, it is worth ensuring a variety of settings. In both, the help of a professional studio can be useful.
#Emporio#Armani#Zdjęcia duch#Zdjęcia odzieży#Fotografia ubrań#Zdjęcia ubrań#Zdjęcia Armani
Agnieszka
Założyciel, Fotograf, Retuszer, Grafik
Ponad 10 letnie doświadczenie w fotografii komercyjnej, retuszu komputerowym oraz projektowaniu. Pierwsza linia w kontakcie telefonicznym i mailowym. W pracy - perfekcjonistka pod każdym względem :)